The only real way to make sure you’re staying true to sales and marketing priorities is to track the time you spend with clients. Without a time tracker you’re only guessing. Here’s what happens: (scroll down for video)
You take the time to identify sales and marketing priorities. Good. You identify top clients. Excellent. And you set strategic products and services that benefit your organization. Wonderfully done. Great sales and marketing plan!
Now how are you tracking actual results against those priorities and strategies?
That’s where most sales and marketing professionals stop.
Truth is, they just don’t want the hassle of extra admin time to track their hours. So they really never know if their staying true to the plan, or wandering into secondary areas they explicitly hoped to stay out of. Track your client hours, and you’ll have the information to compare against your strategic plans.